Fun Matters.

Chile, both the red and green varieties, is an essential ingredient in New Mexican cuisine. These chiles are native to the region and are harvested at different times of ripeness each fall. The owner of Green Chile Kitchen and I worked together from the inception of this project and worked with local New Mexican artists to create a rustic yet clean brand for the restaurant group. This included designing interiors, advertising, menus, SWAG, a unique font, and events to promote New Mexican food in the San Francisco Bay Area and beyond. Today, Green Chile Kitchen has additional locations in Oklahoma and is renowned for its amazing food and relaxing atmosphere. Both the restaurant and its bakery shop, Chile Pies, have been featured in numerous publications and Food Network shows.




"Until I came to New Mexico, I never realized how much beauty water adds to a river."
  -Mark Twain

 





Working with each restaurant manager, we updated menu designs to match seasonal ingredients, keeping the food and layouts fresh with the brand relevant to seasonal needs.



Chile Pies had two locations - one for sweet and savory items and another for ice cream. Each location faced the unique challenge of maintaining consistency with the GCK group while still being similar, yet different from each other. I loved this brand and its overall aesthetic. 

It was so much fun!